Guide: Getting Your Home Sold in Today’s Market

Hitting the market isn’t enough. Hitting the mark is.

Buyers scroll past dozens of listings every day. To win attention (and strong offers), your home needs the right price, intentional marketing, and a negotiator who can read the room. A generic MLS upload won’t cut it. Read on to learn how you can get your home sold in today's market.

1) Determine Your Home’s True Market Value

Pricing is both art and science. Too high and you sit on the market; too low and you give away equity. A realistic strategy weighs:

• Recent neighborhood sales and micro-trends
• Condition and any high-impact updates (or needed fixes)
• Current buyer demand in your price band

Overpricing is the #1 reason homes fail to sell. The goal is precision, not hope.

2) Market Your Home the Right Way

In a shifting market, distribution matters. Your agent should deploy:

• Google visibility + single-property websites
• Text-code sign riders for quick mobile access
• YouTube/virtual tours and short-form vertical video
• Targeted social media campaigns with retargeting
• Email marketing to active buyer lists
• Select direct mail for hyper-local attention

The right mix turns casual views into qualified showings — fast.

3) A Negotiator Who Can Read the Room

Strong offers are created — not wished for. Your agent should know when to push price, when to secure better terms, and how to handle multi-offer situations without spooking buyers.

• Push for top dollar vs. lock in A-grade terms (possession, title, options)
• Keep momentum through inspection/appraisal checkpoints
• Concede only what’s necessary — and trade for value

4) The Reality of Today’s Market

Even where DOM is rising, homes still sell quickly when pricing is precise, marketing pops, and negotiations are proactive. That’s the difference between “listed” and “sold.”

Download the Free Guide (PDF)